How to run outbound for a professional-services firm without embarrassing yourself.
This is the method we use at Tackt, written down. Roughly fifteen pages. It covers the signals worth watching, how to match them to a real problem, what a good first email looks like, and what a human should check before it goes.
If you read it carefully, you could run a worse version of Tackt yourself. Most firms would rather we ran it for them — but the offer of the PDF is straight.
What’s inside
~15 pages · PDF- 01 Why partners hate most outbound, and what changes if you fix it.
- 02 The three kinds of UK market signal worth reading.
- 03 The problem matrix. Mapping a signal to a likely problem without guessing.
- 04 A good first email, annotated line by line.
- 05 Approval. What a human should be checking before anything leaves.
- 06 The 45-day rhythm, and why you hit the whole market on a cadence.
- 07 The ten questions we ask a firm before we write a single email for them.
Send it to me.
One email. PDF attached. No sequence, no nurture, no drip.
On its way.
Check your inbox in the next few minutes. If you want a call after reading it, there is a link in the email.
The ten to fifty-person shop.
Managing partners, MDs, and heads of BD at UK law firms, accountancy practices, consultancies and engineering consultancies with roughly ten to fifty people. If you have ever opened an outbound email and thought “we would never send that”, this is written for you.
No lead scoring. No nurture. No drip. We send the PDF, and that is it.